The Office Translator

The Office Translator

What Does “At Scale” Mean at Work?

What they said

“Across a large operation.”

What it literally means

Across a large operation.

What they may actually mean

“I would like this to sound big and impressive.”

“At scale” means doing something across a large number of people, customers or units. It is a real and important idea — some things that work for ten people break for ten thousand. The phrase is often used, though, to make an ordinary plan sound grand, without specifying the scale in question. The clearer version says the number, which is what scale actually means.

Subtext Meter

Context is doing some work here

How it may land

  • NeutralAcross all our regional teams.

  • VagueI want this to sound big.

  • DismissiveI'm not sure how big “scale” is.

Say this instead

Instead of:

“At Scale.”

Try:

“We'll roll this out to all twelve regional teams.”

If you remember one thing

“At scale” only means something when you name the scale.

Send this to the colleague who keeps saying it

The Office Translator

At Scale

What they saidAcross a large operation.

What you heardI would like this to sound big and impressive.

Subtext3/5

The Commuter’s Briefing

Know someone who says this every 11 minutes? Send them the translation.

Heard enough?

Give the dictionary another spin.

By James Allen · The Commuter’s Briefing

The Office Translator is an entertaining guide to workplace language, not a claim that every phrase has one secret meaning. Context, relationships and tone matter. Most of these phrases have perfectly reasonable uses — the comedy is in the gap between what words say and what people sometimes hear.

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